00%
Loading...

Tech Support

Should Social Media Influencers Use Agents to Negotiate on Their Behalf? A Look at Industry Disparities and Best Practices

In the fast-growing world of social media influencers, the challenges of negotiating brand deals and securing fair compensation are becoming increasingly evident. Jamie Hamilton’s experience as a style influencer is a case in point. Like many new creators, she negotiated her first big brand deal alone, believing she had secured a good rate. However, she later discovered a fellow influencer on the same campaign, with similar follower numbers, was paid significantly more. The difference? Her colleague had professional representation, while Hamilton did not.

Read More Read More

AMK Communications Pioneers AI-Generated Advertising Campaign for InterMetroONE

In a landmark move set to redefine the advertising landscape, AMK Communications, through its subsidiary Click Digital Agency, is poised to launch Jamaica’s first AI-generated advertising campaign for the revolutionary InterMetroONE super app. This ground-breaking initiative not only marks a significant milestone for Jamaica but also positions AMK Communications as a leader in innovative marketing...

Read More Read More

Celebrating Excellence: AMK Communications Sponsors Businessuiteonline.com’s Top 50 Caribbean Marketers to Watch for 2025

AMK Communications is proud to announce our sponsorship of Businessuiteonline.com’s Top 50 Caribbean Marketers to Watch for 2025. This initiative shines a spotlight on the marketing professionals who are not only driving business success but also leading the charge in innovation, strategic thinking, and industry impact across the Caribbean. As we look ahead to 2025,...

Read More Read More

The Future of Marketing in the Caribbean – Learning from Global Giants

Blending Technology and Art: Coca-Cola’s AI Revolution In an era where technology meets creativity, Coca-Cola has emerged as a pioneer by integrating artificial intelligence (AI) into its marketing campaigns. The beverage giant has leveraged AI to transform its advertising strategies, setting a precedent for brands worldwide, including those in Jamaica and the broader Caribbean region....

Read More Read More

Consolidating Marketing Efforts into a Social-First Framework: A Data-Driven Approach

In the rapidly evolving digital landscape, consolidating marketing efforts into a social-first framework has become essential for brands seeking to maximize the effectiveness of their marketing channels, content strategies, and influencer collaborations. This comprehensive approach leverages the power of social media to create a cohesive and data-driven marketing strategy that enhances engagement, reach, and ROI....

Read More Read More